Showing all posts within the Advertising category.

The SME Marketing Academy Is LIVE

The SME Marketing Academy is LIVE!

I’ve developed and launched The SME Marketing Academy to provide marketers in SMEs with consistent, friendly, professional support at an affordable price. Why am I…

Published 17/01/23

Marketers Don't Learn By Osmosis

Marketers No Longer Learn By Osmosis

At the start of my career, I learned so much by osmosis. The definition of ‘osmosis’ is: “the process of gradual or unconscious assimilation of…

Published 21/10/22

Working with Marketing Agencies

Working With Marketing Agencies Requires Work

Would you pay a window cleaner to come every month, but never check or notice if they actually visit? Would you just assume that they’d…

Published 22/08/22

7 SME Marketing Truths You May Not Know

7 SME Marketing Truths You May Not Know

1.      SME Marketing can be lonely.   Especially if you’re at the smaller end of the scale.  I work with starts ups right through to businesses with annual…

Published 14/06/22

Marketers! Know Your Numbers!

Here’s the No.1 question I ask all my new coaching clients. ⬇️ ⬇️ ⬇️ What are the most important numbers in your business❓❓ Often, the…

Published 15/04/22

My Favourite TV Campaign

I’m reminiscing today – back to the Fairytales creative campaign I developed for ghd with RKCR/Y&R back in 2009. 🪄 I loved working on this…

Published 31/01/22