Brand Knowledge

Showing all posts within the Brand Knowledge category.

What is Employer Branding?

What is Employer Branding? Just like relationships between people, if your brand isn’t clear about what it stands for, no one is going to be…

Published 23/05/23

Attract More Customers Using The 12 Brand Archetypes

What are the 12 Brand Archetypes? I believe that Brand Archetypes could be every marketer’s secret weapon. I’ve personally seen how powerful they can be…

Published 24/03/23

The SME Marketing Academy Is LIVE

The SME Marketing Academy is LIVE!

I’ve developed and launched The SME Marketing Academy to provide marketers in SMEs with consistent, friendly, professional support at an affordable price. Why am I…

Published 17/01/23

Marketers Don't Learn By Osmosis

Marketers No Longer Learn By Osmosis

At the start of my career, I learned so much by osmosis. The definition of ‘osmosis’ is: “the process of gradual or unconscious assimilation of…

Published 21/10/22

Net Promoter Score

Why You Should Be Tracking Your Net Promoter Score

The simplest and most under-rated brand health measure? ✔️ Net Promoter Score   In my experience, massively under utilised as a really helpful tool for…

Published 25/09/22

Accidental Marketer

Are You An Accidental Marketer?

I’ve made a 20+ year career out of an ‘accident’! I started as a journalist and segued into marketing via copywriting. Many of my clients…

Published 23/07/22

7 SME Marketing Truths You May Not Know

7 SME Marketing Truths You May Not Know

1.      SME Marketing can be lonely.   Especially if you’re at the smaller end of the scale.  I work with starts ups right through to businesses with annual…

Published 14/06/22

Marketers! Know Your Numbers!

Here’s the No.1 question I ask all my new coaching clients. ⬇️ ⬇️ ⬇️ What are the most important numbers in your business❓❓ Often, the…

Published 15/04/22

Brand Building Is Not Optional

Brand building is not optional. For those at the back who might not be listening…👂 📣📣📣 Brand building is NOT a nice to have! Without…

Published 28/03/22

I Don’t Have Time For Brand Planning – I’m Running A Start Up!

I don’t have the time for brand planning ⏰ – I’m running a start up. Sound familiar? 🤷🏻‍♀️ If you’re the owner of a start-up or…

Published 18/03/22