Brand Knowledge

Showing all posts within the Brand Knowledge category.

Is Your Brand Story a Bestseller?

Is your brand story a bestseller? 📚 We are 22 x more likely to connect with a story than a fact. Whatever your business –…

Published 16/02/22

Employer Brand Vs External Brand

What’s the difference❓❓❓ There isn’t one! You need to think about them as being one and the same thing. You have two significant financial assets…

Published 31/01/22

Why is Customer Insight important for Brand Management?

Can you imagine if a CFO or Head of Finance just made figures up as they went along? That would surely lead to financial doom!…

Published 20/10/21

8 Brand Strategy Myths

During any brand strategy work I always insist on speaking with a number of different individuals within an organisation – not just the marketing team….

Published 05/10/21