Brand Building Is Not Optional Brand building is not optional. For those at the back who might not be listening…👂 📣📣📣 Brand building is NOT a nice to have! Without… Published 28/03/22
I Don’t Have Time For Brand Planning – I’m Running A Start Up! I don’t have the time for brand planning ⏰ – I’m running a start up. Sound familiar? 🤷🏻♀️ If you’re the owner of a start-up or… Published 18/03/22
Is Your Brand Story a Bestseller? Is your brand story a bestseller? 📚 We are 22 x more likely to connect with a story than a fact. Whatever your business –… Published 16/02/22
Employer Brand Vs External Brand What’s the difference❓❓❓ There isn’t one! You need to think about them as being one and the same thing. You have two significant financial assets… Published 31/01/22
I Don’t Want My Website On Google ‘I’d like a new website, but I don’t want people to be able to find it on Google’. When was the last time you heard… Published 02/11/21
Why is Customer Insight important for Brand Management? Can you imagine if a CFO or Head of Finance just made figures up as they went along? That would surely lead to financial doom!… Published 20/10/21
The Purpose of Brand Purpose I speak to all my clients about *Brand Purpose*. Very often, I discover that their whole reason for being has somehow become lost in the… Published 20/09/21
Have You Clearly Defined Your Brand Values? Have you clearly defined your brand values? Brand & business values should be one and the same thing – to have different values for your… Published 06/09/21
