Showing all posts within the Sales & Marketing category.
Why Marketing Training Has To Happen On Your Own Time
Marketing training isn’t a nice to have. As you a marketer, you don’t have a career that you can’t just set and forget – it…
Published 15/03/26
Marketing To Increase Business Valuation
Marketing to increase business valuation – let’s talk Private Equity. When you work inside a private equity-backed business, marketing doesn’t get to hide behind fluffy…
Published 20/02/26
Green Marketing Laws Are Coming for You (Yes, You)
Why Green Marketing Is Now a Core Professional Competency Let’s get one thing straight up front: I’m not giving legal advice here (I’ll leave that…
Published 15/09/25
Beware the HiPPO Effect: Why Marketers Must Choose Insight Over Ego
The HiPPO Effect means there’s a beast lurking in every boardroom. 🦛 It’s not the intern who turns up with an oat-milk flat white at…
Published 10/09/25
Marketing Planning To Avoid Imposter Syndrome
When I first stated out in marketing, I was thrown into a management role at ghd with no team members, no mentors, and no real…
Published 07/09/25
Marketing Support For Small Businesses
Marketing Support For Small Businesses Are you a small business owner who feels like they’re drowning in marketing? Chances are you’re also a wary of…
Published 27/05/23
Why I created a marketing course for small business owners
Designing a marketing course for small business owners seemed like a no-brainer to me. I’ve been working as a marketer within SMEs for 25 years…
Published 01/05/23
The SME Marketing Academy is LIVE!
I’ve developed and launched The SME Marketing Academy to provide marketers in SMEs with consistent, friendly, professional support at an affordable price. Why am I…
Published 17/01/23
The Funny Thing About Funnels
Your sales forecast is down for next month. ☹️ Your sales team is telling you that there’s less business in the pipeline than the target…
Published 23/11/22
Marketers No Longer Learn By Osmosis
At the start of my career, I learned so much by osmosis. The definition of ‘osmosis’ is: “the process of gradual or unconscious assimilation of…
