Showing all posts within the Brand Knowledge category.
Brand Planning: Are You Struggling With Clarity or Consistency?
Brand Planning is Hard! If your brand feels a bit messy behind the scenes, you’re not alone. Many founders and marketing leaders reach a point…
Published 03/04/26
Why Marketing Training Has To Happen On Your Own Time
Marketing training isn’t a nice to have. As you a marketer, you don’t have a career that you can’t just set and forget – it…
Published 15/03/26
The Employer Branding Wake-Up Call
Just like relationships between people, if your brand isn’t clear about what it stands for, no one is going to be able to properly connect…
Published 02/03/26
What is Employer Branding?
What is Employer Branding? Just like relationships between people, if your brand isn’t clear about what it stands for, no one is going to be…
Published 23/05/23
Attract More Customers Using The 12 Brand Archetypes
What are the 12 Brand Archetypes? I believe that Brand Archetypes could be every marketer’s secret weapon. I’ve personally seen how powerful they can be…
Published 24/03/23
The SME Marketing Academy is LIVE!
I’ve developed and launched The SME Marketing Academy to provide marketers in SMEs with consistent, friendly, professional support at an affordable price. Why am I…
Published 17/01/23
Marketers No Longer Learn By Osmosis
At the start of my career, I learned so much by osmosis. The definition of ‘osmosis’ is: “the process of gradual or unconscious assimilation of…
Published 21/10/22
Why You Should Be Tracking Your Net Promoter Score
The simplest and most under-rated brand health measure? ✔️ Net Promoter Score In my experience, massively under utilised as a really helpful tool for…
Published 25/09/22
Are You An Accidental Marketer?
I’ve made a 20+ year career out of an ‘accident’! I started as a journalist and segued into marketing via copywriting. Many of my clients…
Published 23/07/22
7 SME Marketing Truths You May Not Know
1. SME Marketing can be lonely. Especially if you’re at the smaller end of the scale. I work with starts ups right through to businesses with annual…
