Showing all posts within the Brand Planning category.
Starting a Business When You Don’t Feel Ready? Here’s the Fix.
Starting a business when you don’t feel ready can be overwhelming. I’ve been doing this for 26 years. I’ve built brands worth hundreds of millions…
Published 11/07/26
Brand Planning: Are You Struggling With Clarity or Consistency?
Brand Planning is Hard! If your brand feels a bit messy behind the scenes, you’re not alone. Many founders and marketing leaders reach a point…
Published 03/04/26
The Employer Branding Wake-Up Call
Just like relationships between people, if your brand isn’t clear about what it stands for, no one is going to be able to properly connect…
Published 02/03/26
Marketing To Increase Business Valuation
Marketing to increase business valuation – let’s talk Private Equity. When you work inside a private equity-backed business, marketing doesn’t get to hide behind fluffy…
Published 20/02/26
Marketing Planning To Avoid Imposter Syndrome
When I first stated out in marketing, I was thrown into a management role at ghd with no team members, no mentors, and no real…
Published 07/09/25
Marketing Support For Small Businesses
Marketing Support For Small Businesses Are you a small business owner who feels like they’re drowning in marketing? Chances are you’re also a wary of…
Published 27/05/23
Why I created a marketing course for small business owners
Designing a marketing course for small business owners seemed like a no-brainer to me. I’ve been working as a marketer within SMEs for 25 years…
Published 01/05/23
Attract More Customers Using The 12 Brand Archetypes
What are the 12 Brand Archetypes? I believe that Brand Archetypes could be every marketer’s secret weapon. I’ve personally seen how powerful they can be…
Published 24/03/23
The SME Marketing Academy is LIVE!
I’ve developed and launched The SME Marketing Academy to provide marketers in SMEs with consistent, friendly, professional support at an affordable price. Why am I…
Published 17/01/23
Marketers No Longer Learn By Osmosis
At the start of my career, I learned so much by osmosis. The definition of ‘osmosis’ is: “the process of gradual or unconscious assimilation of…
