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# Sarah Lambley Marketing

## Sitemaps
[XML Sitemap](https://www.sarahlambleymarketing.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Starting a Business When You Don’t Feel Ready? Here’s the Fix.](https://www.sarahlambleymarketing.com/blog/starting-a-business-when-you-dont-feel-ready/): I've been doing this for 26 years. I've built brands worth hundreds of millions of pounds. I've started three businesses of my own.
- [Brand Planning: Are You Struggling With Clarity or Consistency?](https://www.sarahlambleymarketing.com/blog/brand-planning/): What you’re experiencing isn’t failure - It’s a brand health issue and it’s totally fixable, with the right brand planning.
- [Mental Availability Through Marketing](https://www.sarahlambleymarketing.com/blog/mental-availability-through-marketing/): They call this mental availability through marketing — the probability that a brand comes to mind in the moments where decisions are actually made. It’s not about capturing focus; it’s about being accessible to the distracted mind.
- [Why Marketing Training Has To Happen On Your Own Time](https://www.sarahlambleymarketing.com/blog/marketing-training/): Marketing training isn't a nice to have.  As you a marketer, you don't have a career that you can’t just set and forget - it moves faster than a Love Island relationship arc. What you knew five years ago might now be gathering dust in the digital graveyard alongside Vine, QR codes (the first time round), and Facebook’s relevance.
- [The Employer Branding Wake-Up Call](https://www.sarahlambleymarketing.com/blog/employer-branding/): Employer branding isn’t a fluffy add-on. It’s about treating your staff (and your approach to recruitment) in a way that is consistent with your organisation’s values and external brand.
- [Marketing To Increase Business Valuation](https://www.sarahlambleymarketing.com/blog/marketing-to-increase-business-valuation/): If you want to apply PE-level thinking which delivers marketing to increase business valuation, start here:
- [Green Marketing Laws Are Coming for You (Yes, You)](https://www.sarahlambleymarketing.com/blog/green-marketing-laws/): Understanding green marketing laws is no longer a “nice to have.” It’s a core professional competency. Ignore it, and you risk more than a bruised reputation — regulators could be knocking at your door.
- [Beware the HiPPO Effect: Why Marketers Must Choose Insight Over Ego](https://www.sarahlambleymarketing.com/blog/hippo-effect/): No — the true predator in every workplace is the HiPPO (otherwise known as the "HiPPO Effect").
- [Marketing Planning To Avoid Imposter Syndrome](https://www.sarahlambleymarketing.com/blog/marketing-planning/): And here’s the truth when it came to marketing planning: even if I’d had time to think strategically, I’m not sure I would have known where to start.
- [Marketing Support For Small Businesses](https://www.sarahlambleymarketing.com/blog/marketing-support-for-small-businesses/): I offer flexible marketing support for small businesses by the hour - no long term commitment, no tie ins, no minimum monthly retainer.
- [What is Employer Branding?](https://www.sarahlambleymarketing.com/blog/what-is-employer-branding/): Now we've answered the all important question: 'What is employer branding?', this framework below will help you implement it in your organisation.
- [The Ultimate Marketing Course For After Graduation](https://www.sarahlambleymarketing.com/blog/marketing-course-for-after-graduation/): Whether you're a marketing graduate, non-marketing graduate or you didn't go to University, here's your guide to the ultimate marketing course for after graduation.
- [Why I created a marketing course for small business owners](https://www.sarahlambleymarketing.com/blog/marketing-course-for-small-business-owners/): Designing a marketing course for small business owners seemed like a no-brainer to me.
- [Attract More Customers Using The 12 Brand Archetypes](https://www.sarahlambleymarketing.com/blog/the-12-brand-archetypes/): But before we get into the specifics of what the 12 brand archetypes are and how they work, let's go back to the very beginning.
- [The SME Marketing Academy is LIVE!](https://www.sarahlambleymarketing.com/blog/the-sme-marketing-academy-is-live/): I've developed and launched The SME Marketing Academy to provide marketers in SMEs with consistent, friendly, professional support at an affordable price.
- [The Funny Thing About Funnels](https://www.sarahlambleymarketing.com/blog/the-funny-thing-about-funnels/): Your sales forecast is down for next month. ☹️
- [Marketers No Longer Learn By Osmosis](https://www.sarahlambleymarketing.com/blog/marketers-no-longer-learn-by-osmosis/): At the start of my career, I learned so much by osmosis.
- [Why You Should Be Tracking Your Net Promoter Score](https://www.sarahlambleymarketing.com/blog/why-you-should-be-tracking-your-net-promoter-score/): The simplest and most under-rated brand health measure?
- [Working With Marketing Agencies Requires Work](https://www.sarahlambleymarketing.com/blog/working-with-marketing-agencies-requires-work/): Would you pay a window cleaner to come every month, but never check or notice if they actually visit?
- [Are You An Accidental Marketer?](https://www.sarahlambleymarketing.com/blog/are-you-an-accidental-marketer/): I've made a 20+ year career out of an 'accident'!
- [7 SME Marketing Truths You May Not Know](https://www.sarahlambleymarketing.com/blog/7-sme-marketing-truths-you-may-not-know/): 1.      SME Marketing can be lonely.  
- [Brand Discovery LIVE is back in September 2022!](https://www.sarahlambleymarketing.com/blog/brand-discovery-live-is-back-in-september-2022/): After a successful 10 week run earlier this year, I've re-opened enrolment for my Brand Discovery LIVE 10-week course!
- [Marketers! Know Your Numbers!](https://www.sarahlambleymarketing.com/blog/marketers-know-your-numbers/): What are the most important numbers in your business❓❓
- [Brand Building Is Not Optional](https://www.sarahlambleymarketing.com/blog/brand-building-is-not-optional/): Brand building is not optional.
- [I Don’t Have Time For Brand Planning – I’m Running A Start Up!](https://www.sarahlambleymarketing.com/blog/i-dont-have-time-for-brand-planning-im-running-a-start-up/): I don’t have the time for brand planning ⏰ – I’m running a start up.
- [Is Your Brand Story a Bestseller?](https://www.sarahlambleymarketing.com/blog/is-your-brand-story-a-bestseller/): Is your brand story a bestseller? 📚
- [My Favourite TV Campaign](https://www.sarahlambleymarketing.com/blog/my-favourite-tv-campaign/): I'm reminiscing today - back to the Fairytales creative campaign I developed for ghd with RKCR/Y&R back in 2009. 🪄
- [Employer Brand Vs External Brand](https://www.sarahlambleymarketing.com/blog/employer-brand-vs-external-brand/): What's the difference❓❓❓
- [I Don’t Want My Website On Google](https://www.sarahlambleymarketing.com/blog/i-dont-want-my-website-on-google/): ‘I’d like a new website, but I don’t want people to be able to find it on Google’.
- [Why is Customer Insight important for Brand Management?](https://www.sarahlambleymarketing.com/blog/why-is-customer-insight-important-for-brand-management/): Can you imagine if a CFO or Head of Finance just made figures up as they went along?
- [8 Brand Strategy Myths](https://www.sarahlambleymarketing.com/blog/8-brand-strategy-myths/): During any brand strategy work I always insist on speaking with a number of different individuals within an organisation - not just the marketing team.
- [The Purpose of Brand Purpose](https://www.sarahlambleymarketing.com/blog/the-purpose-of-brand-purpose/): I speak to all my clients about *Brand Purpose*.
- [Have You Clearly Defined Your Brand Values?](https://www.sarahlambleymarketing.com/blog/brand-values/): Have you clearly defined your brand values?

## Pages
- [Social Insights](https://www.sarahlambleymarketing.com/social-insights/): sarahlambleymarketing
- [Thank you for signing up](https://www.sarahlambleymarketing.com/thank-you-for-signing-up/)
- [Brand Consultancy](https://www.sarahlambleymarketing.com/brand-consultancy/)
- [Marketing Consultancy](https://www.sarahlambleymarketing.com/marketing-consultancy/)
- [Marketing Academy](https://www.sarahlambleymarketing.com/marketing-academy/)
- [Insights](https://www.sarahlambleymarketing.com/blog/)
- [Register Interest](https://www.sarahlambleymarketing.com/register-interest/)
- [Marketing Mentoring](https://www.sarahlambleymarketing.com/marketing-mentoring-with-sarah/)
- [Thank You](https://www.sarahlambleymarketing.com/thank-you/)
- [Personal Brand Owners](https://www.sarahlambleymarketing.com/developing-your-personal-brand/)
- [Agency Marketers & Consultants](https://www.sarahlambleymarketing.com/training-for-marketing-professionals/): hatI'
- [Business Owners & Senior Leaders](https://www.sarahlambleymarketing.com/brand-strategy-support-for-business-owners/)
- [Client Side Marketers](https://www.sarahlambleymarketing.com/training-for-marketing-managers/)
- [Privacy Policy](https://www.sarahlambleymarketing.com/privacy-policy/): INTRODUCTION
- [Terms of Use](https://www.sarahlambleymarketing.com/terms-conditions/): These terms tell you the rules for using our website www.sarahlambleymarketing.com (our site).
- [Brand Quiz](https://www.sarahlambleymarketing.com/brand-training-courses/brand-quiz/)
- [Contact](https://www.sarahlambleymarketing.com/contact/): 5
- [Brand Archetypes](https://www.sarahlambleymarketing.com/brand-archetypes/)
- [Meet Sarah Lambley](https://www.sarahlambleymarketing.com/sarah-lambley-chartered-marketer/)
- [Home Page](https://www.sarahlambleymarketing.com/)

## Courses
- [Brand Coaching 1-2-1](https://www.sarahlambleymarketing.com/training/brand-coaching-1-2-1/)
- [SME Marketing Academy](https://www.sarahlambleymarketing.com/training/brand-discovery-live/)
- [Brand Mastery](https://www.sarahlambleymarketing.com/training/brand-mastery/)
- [Brand Discovery](https://www.sarahlambleymarketing.com/training/brand-discovery/)

## Case Studies
- [Clancy Briggs](https://www.sarahlambleymarketing.com/clients/clancy-briggs/)
- [Hexagon Consultants](https://www.sarahlambleymarketing.com/clients/hexagon-consultants/)
- [A&O IT Group](https://www.sarahlambleymarketing.com/clients/ao-it-group/)
- [Thomson Environmental Consultants](https://www.sarahlambleymarketing.com/clients/thomson-environmental-consultants/)
- [Apollo Capital](https://www.sarahlambleymarketing.com/clients/apollo-capital/)

## Archetypes
- [Jester](https://www.sarahlambleymarketing.com/archetypes/the-jester-archetype/)
- [Citizen](https://www.sarahlambleymarketing.com/archetypes/the-citizen-archetype/)
- [Magician](https://www.sarahlambleymarketing.com/archetypes/the-magician-archetype/)
- [Lover](https://www.sarahlambleymarketing.com/archetypes/the-lover-archetype/)
- [Sage](https://www.sarahlambleymarketing.com/archetypes/the-sage-archetype/)
- [Outlaw](https://www.sarahlambleymarketing.com/archetypes/the-outlaw-archetype/)
- [Explorer](https://www.sarahlambleymarketing.com/archetypes/the-explorer-archetype/)
- [Hero](https://www.sarahlambleymarketing.com/archetypes/the-hero-archetype/)
- [Innocent](https://www.sarahlambleymarketing.com/archetypes/the-innocent-archetype/)
- [Caregiver](https://www.sarahlambleymarketing.com/archetypes/the-caregiver-archetype/)
- [Creator](https://www.sarahlambleymarketing.com/archetypes/the-creator-archetype/)
- [Ruler](https://www.sarahlambleymarketing.com/archetypes/the-ruler-archetype/)