Support and training for marketing managers
Training and support for marketing managers is vital for anyone who wants to lead with confidence, build stronger teams, and deliver measurable results. I provide practical, career-focused support to help marketing managers develop the skills they need to thrive in today’s fast-changing landscape.
The reality of being a client-side marketer
Running a busy marketing department can be hectic – trust me, I’ve been there.
I’ve worked as the only marketer in smaller organisations
I’ve been a marketing leader managing a team of 30+.
And sometimes, you just need A LITTLE HELP!
If you’d like friendly support, on your own terms, read on to find out more about my support packages.
Can you answer YES to any of the following questions?
- If you’re the sole marketer in your business, do you often feel overwhelmed by competing requests and priorities?
- Are you trying to develop a strategy but keep getting pulled into the tactical?
- Perhaps you run a marketing team and you’re so busy with the day to day, it’s almost impossible to take a step back and look at the bigger picture?
- Maybe it’s been a while since your last opportunity for learning and you’re questioning or doubting your own capability? (Which is totally normal, by the way!)
- Do you find yourself trying to develop your strategy even though you’re surrounded by a senior team with conflicting opinions?
- You may be frustrated that as the only qualified marketer in the business, you don’t have anyone at the same level to bounce ideas off?
- Or, you could be struggling to provide an enthusiastic, less experienced team with the upskilling they need?
You’re not alone! These issues are typical and consistent with the enquiries I receive weekly.
They also resonate with my own experiences – having been a client side marketer for most of my career, I’ve seen it all!
I’ve put the below packages together with all these issues in mind.
Whether you’re looking for consultancy support to give you a jump ahead with strategic projects, or you’d simply like to find some quality training for marketing managers, I have options for you to choose from,
Brand Consultancy
For when you want a little more than just training.
**Gain Brand Clarity**
**Quickly Identify Barriers to Brand & Business Growth**
**Establish A Solid Plan To Grow Your Brand & Business**
From £3,950 + VAT
My strategic planning package will give you the insight and understanding that you’ve never had before – and the weight of my experience when it comes to growing a brand and business.
My job is to make you look good! And help you to quickly identify the answers you need to put a plan in place with immediate effect.
This package includes:
- Brand Healthcheck
- Online Questionnaire & 1-2-1 Interviews with Staff & Customers
- Brand Archetype Definition
- Mission & Purpose Recommendations
- Target Audience Insights
- Positioning Recommendations
- Debrief Presentation (Usually Via Zoom)
- Action Plan
- 3-months’ access to my Training for Marketing Managers – The SME Marketing Academy
If you need a boost to get some momentum behind your brand planning (allowing you to take care of the day to day), get in touch and let’s chat.
Alternatively, you can also check out the training for marketing managers options outlined further down this page.
1-2-1 Training & Support
I provide the thought leadership and strategic insight needed to help set you and your marketing team on the right path.
In many other professions, we don’t expect the expert in the business to be the expert on EVERYTHING. HR Directors regularly have employment law expertise on speed dial! Finance Directors regularly get support from Accountants or Strategic Consultants.
So why do we expect Marketers to know EVERYTHING??
With this service, no marketing topic is off limits. You could call it your emergency helpline!
Here are some example issues I’ve supported with recently:
- Advice on how to structure and deliver a critical presentation to the board
- Advice on how to conduct a research programme
- Advice on how to successfully exit an agency relationship that’s no longer working
- An independent audit of agency capability
- How to manage a successful agency tender process
- Identifying barriers and resolutions when a critical web development project stalled
- Sales & Marketing activation planning
I have two packages available: 90-minute Strategy Intensive & The Strategic Marketers Blueprint.
90-Minute Strategy IntensiveThe Strategic Marketer's Blueprint
90-Minute Strategy Intensive
Go Deeper with a Strategy Intensive (£195)
90-Minute 1:1 Strategy Call + Action Plan
If you’re not ready for full mentoring but want tailored guidance, this is your next step.
Here’s what you’ll get:
- A focused 90-minute call with me to tackle your biggest marketing challenge
- A personalised written action plan delivered afterwards
- Clarity on what to prioritise — so you can move forward with confidence
The Strategic Marketer Blueprint
A 4-Week Mentoring Programme for Marketers Ready to Step Up
For employers: an investment in performance, retention, and leadership potential.
For marketers: a confidence reset and a step-by-step growth plan
Why this programme exists
High-potential marketers often get stuck.
They second-guess themselves, downplay their skills, or shy away from leadership moments.
The result? Lost productivity, stalled progression, and missed opportunities for the business.
The Strategic Marketer Blueprint is a 4-week 1:1 mentoring programme designed to give marketers clarity, confidence, and a growth plan — to deliver more value to your business right now and step into leadership tomorrow.
Programme Outcomes
By the end of 4 weeks, participants will:
- Have a stronger sense of their skills, value, and career story
- Be able to present themselves with authority and confidence
- Possess a personalised Strategic Marketer Blueprint for growth
- Feel equipped to take on greater responsibility and leadership
The Strategic Marketer Blueprint
Session 1: Clarity — What You Know (and Don’t Yet Know)
- Skills inventory: current strengths & achievements
- Identify knowledge gaps (reframed as growth areas)
- Mindset shift: “I don’t know” → “I’m learning”
Outcome: grounded confidence and clarity about growth.
Session 2: Credibility — Auditing Your USP
- CV audit
- Identify unique strengths & positioning
- Create a “confidence statement” (personal value pitch)
Outcome: a stronger personal brand and sharper career story.
Session 3: Visibility — Stepping Into the Role You Want
- Decode what promotion really means (skills, leadership signals, presence)
- “Dress/act for the job you want” in style and behaviour
- Imposter-proof senior presentations & stakeholder moments
Outcome: a toolkit for showing up as a credible, promotable marketer.
Session 4: Growth — Plugging Knowledge Gaps
- Identify must-have knowledge for the next step
- Access curated resources (Academy modules + external tools)
- Build a tailored 90-day action plan
Outcome: a clear growth roadmap and confidence to sustain progress.
What Employers Get Out of It
The Strategic Marketer Blueprint gives your marketers the clarity, presence, and confidence to deliver with impact. In just one month, they’ll overcome imposter syndrome and step up — driving stronger performance, better retention, and a healthier leadership pipeline for your business.
✅ Improved Performance & Productivity
Marketers stop second-guessing and start delivering with focus.
✅ Stronger Retention & Engagement
Confidence builds loyalty — less burnout, lower attrition.
✅ A Stronger Leadership Pipeline
High-potential employees gain the clarity and authority to step into senior roles.
✅ Better Stakeholder Management
Marketers present with authority to senior leaders, clients, and cross-functional teams.
✅ Employer Brand Benefits
Investing in growth signals to current and future employees that you value development.
"Sarah's knowledge and industry experience makes her a natural leader and mentor, with her attention to strategic business objectives being at the forefront of any team's objectives."Laura Robinson, Owner, Laura Robinson PR
The SME Marketing Academy
**Upskill Your Team Through Online Training**
**Ensure All Team Members Have The Same Understanding of Brand**
**Establish A Solid Plan To Grow Your Brand & Business**
The SME Marketing Academy is designed specifically for marketers working in small and medium-sized businesses.
From £75 + VAT
Who It’s For – Training for marketing managers & their teams
The Academy is a perfect fit if you are:
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A marketing manager in an SME who wants a clear framework to follow
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A solo marketer juggling multiple responsibilities and looking for structure
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A business owner who manages marketing alongside other roles
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A marketing executive who wants to build confidence and accelerate their career
What You’ll Get
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Practical training you can apply straight away
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Step-by-step guidance on planning and execution
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Templates and tools to save time and reduce stress
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Ongoing support to help you embed learning
With the SME Marketing Academy, you won’t just learn — you’ll implement.
Subscription to The SME Marketing Academy includes:
🎓 12 core modules – taking you through the core principles of marketing
🎓 Methodologies, tools and formulas broken down into digestible lessons
✉️ Email support for marketing emergencies or burning questions
📰 Automatic subscription to “Your Marketing Mentor” my Substack publication
💷 The option to buy affordable reduced rate consultancy by the hour when a little more support is required
Introducing Your Marketing Mentor
My journal over on Substack – Your Marketing Mentor – is perfect for some gentle, on-going moral support.
This publication is designed to help ambitious marketers grow their skills, confidence, and careers – without breaking the bank.
You can sign up for FREE today.