Well Hello There! Let's Get Acquainted.

Meet Sarah Lambley FCIM CMktr

Fast facts & things you might like to know about me:
  • I’m a Fellow of the Chartered Institute of Marketing & a Chartered Marketer
  • I originally trained as a journalist & have a BA in Broadcast Journalism. I used to read news reports on local radio
  • I started my marketing career in 1999 working for a digital agency
  • I’m passionate about brand planning & have dedicated most of my career to it.
  • I’m a brand archetypes expert. They bring clarity to ALL brands in ANY situation & I made it my mission to understand this phenomenon inside out.
  • I grew the GHD brand under Private Equity Investment from being worth £55m to £300m
  • I’ve worked both agency & client side
  • I’ve worked on a diverse range of brands such as: Heinz, Umbro, Ariel, BBC, Orange, Premier Farnell & HD Brows
  • I founded my consultancy business in 2016
  • I founded The SME Marketing Academy in 2023

Marketing ConsultancyMarketing Mentoring

Some Of My Marketing Consultancy Clients

Click to read case studies

My Latest Chapter

I started my consulting business in 2016.

I’ve enjoyed working with a portfolio of clients covering a number of categories, both B2B & B2C.  

For my latest project, I’ve launched The SME Marketing Academy

Providing affordable marketing support for SMEs, The SME Marketing Academy is for you if:

⚪ You work in marketing and have less than 5 years’ experience

⚪ You work in marketing and have no formal training

⚪ You’re the sole marketer in your organisation

⚪ You’re a business founder who hasn’t yet hired any marketers in-house

⚪ You’re a sole trader who wants to learn how to grow your business

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Managing a shoot for a fitness brand


Transform your business through the power of Brand Archetypes

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Brand Arche - What?

Brand Archetypes should be every marketers secret weapon.  

Having seen first hand how powerful they are, I’ve immersed myself in the theory and applied the practice to every brand I’ve worked on since 2006 – with incredible results.

During my time as Global Brand Director for ghd I grew the brand through leveraging archetypes and making emotional connections with the target audience. As a result, when I left ghd in 2013, the brand had grown from £50m to be worth over £300m.

Attract More Customers With Brand ArchetypesTake The Brand Quiz

"I have known Sarah now for over 3 years & during that time she has worked for me on almost all of my brands – HD Brows, KB Pro, Karen Betts & Nouveau Skin Therapy. Sarah’s understanding of brands and brand strategy is exceptional. She has conducted several customer insight projects for me that added real value to our thinking and brand evolution. Sarah is also brilliant at supporting, encouraging and developing less experienced marketers. I have no hesitation in recommending Sarah to anyone"Karen Betts, CEO, Nouveau HD Beauty Group
"Sarah took us through her tried and tested approach to understanding and building a brand which helped us shape our thinking and deliver a very good outcome. She led and interacted very positively with the Hexagon team and if you are looking to do the same should certainly speak with Sarah."Peter Ahye, CEO, Hexagon Consultants
"Sarah was recommended to me as a very competent brand & brand strategy specialist. For the past 6 months we have been working with Sarah & I could not fault her work in any way. It is outstanding. She has created a full brand pack for us, which now forms the foundation of all the marketing decisions that we make. I do not know how we progressed our marketing before she created it. Sarah has also helped us to put together our marketing plan, which is starting to run like a well-oiled machine"Nancy Thomson, Chief Executive Officer, Thomson Environmental Consultants

So That's Me! Well, Not All Of Me...

Besides being a marketer, I’m also mum to two children and a passionate champion of women and their careers.

I’m a strong believer that ‘empowered women, empower women’. Throughout my 25 year career I’ve been proud to support other female marketers to move their careers forward and I hope to continue to do so for many more years to come.

If you want to chat some more, you can contact me here or if that feels a bit too forward, I could always woo you a bit first through my monthly newsletter. You can sign up below ⏬

Hope to get to know you soon…

Sarah x

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The SME Marketing Academy will give you the tools you need to become a master marketer - without the costly agency fees!

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