Getting the right level of marketing expertise can be a challenge.
When you’re the leader of an SME, hiring a full time Marketing Director or Head of Marketing is a big cost commitment.
To hire a less experienced marketer may seem like the only practical solution, but who will this person learn from and be guided by?
- Do you feel you need to do something MORE when it comes to marketing?
- Are you MISSING strategic expertise in-house?
- Do you have the right marketing CAPABILITY to grow your business?
Are you stuck in a tactical loop, instead of getting strategic?
“We constantly discuss tactics – social media posts and blog writing – but that’s it!”
“We don’t know how the marketing we’re doing fits in with the bigger picture”
“It’s like we’re driving around without a sat nav”
If you recognise these issues, you’re stuck in a Catch-22.
You need a solid strategy to drive growth, but perhaps you can only justify the smaller salary commitment of someone without the strategic experience.
And costly agency fees are a non-starter.
There is another way
- It’s possible to grow and develop the marketing talent within your organisation without the heavy price tag of a senior marketing leader in-house
- It’s possible to make an affordable investment in your current marketing function that will accelerate growth and clarify thinking
- It’s possible for your current marketing resource to feel positively challenged, supported and valued, without bringing an expensive hire on board
Mentoring
**Upskill Your Marketing Team**
**Have An ‘On-Demand’ Strategic Sounding Board**
**Grow Your Brand & Your Business**
From £750 + VAT
I provide the thought leadership and strategic insight needed to help set you and your marketing team on the right path.
And then once that path is in place, you decide how much or little of my time you need to provide the mentorship and strategic support to keep you on track.
Why not let me have 30 minutes with either you or your marketing team to see if a little bit of mentoring could go a long way in your organisation?
Consultancy
**Gain Brand Clarity**
**Quickly Identify Barriers to Brand & Business Growth**
**Establish A Solid Plan To Grow Your Brand & Business**
From £3950 + VAT
My strategic planning package will give you the insight and understanding that you’ve never had before.
This package includes:
- Brand Healthcheck
- Online Questionnaire & 1-2-1 Interviews with Staff & Customers
- Brand Archetype Definition
- Mission & Purpose Recommendations
- Target Audience Insights
- Positioning Recommendations
- Debrief Presentation (Usually Via Zoom)
- Action Plan
If you’re missing brand clarity and you just want someone to take ownership of your brand planning, get in touch for a no obligation 30 minute call.
The SME Marketing Academy
**Upskill Your Team With 12 months’ support**
**Ensure All Team Members Have The Same Understanding of Brand & Marketing**
**Establish A Solid Plan To Grow Your Brand & Business**
Subscription to The SME Marketing Academy includes:
🎓 12 core modules – taking you through the core principles of marketing
🎓 Methodologies, tools and formulas broken down into digestible lessons
💡 Monthly Q&A with Sarah Lambley FCIM CMktr
✉️ Email support for marketing emergencies or burning questions
⛑️ Regular presentations and clinics with a wide range of marketing experts – covering everything from research to copywriting
🧑🎓 Access to the SME Marketing Academy community
💷 The option to buy affordable reduced rate consultancy by the hour when a little more support is required
