Discover your brand advantage and transform your business.

Meet Sarah Lambley - Small Business Marketing Expert

I’m a small business marketing consultant, trainer & mentor

Having spent over 25 years working within and for SMEs, I know that small business marketing is a skill in its own right.

Often, smaller businesses have relatively junior marketing teams who work directly for the founder or MD. These marketers are often lonely, have no-one to learn from, have limited experience and are struggling with how to grow the business.

This conundrum often leads to high staff turnover of marketers in smaller organisations and stunted business growth.

My clients range from start up businesses to medium enterprises with £20m annual revenue.

Simply put:

I help businesses sell more and grow through proper marketing, done right
I help business owners learn more about marketing and how to do it well
I help junior marketers to get better at marketing

Qualifications wise, I’m a Fellow of the Chartered Institute of Marketing & a Chartered Marketer.

Meet Sarah Get in touch

Sarah Lambley Small Business Marketing Expert

How can I support you with your marketing?

My marketing support options suit every budget. Including some free to download resources in my shop. Find out more below.

Your Marketing Mentor - Shop Your Marketing Mentor - Journal & Resources Marketing Mentoring Marketing Consultancy

Marketing Consultancy

Over the last 25 years I’ve used my unique experience and focused marketing methodology to support and grow all kinds of brands in different categories – from beauty to finance, property to FMCG, professional services to tech companies.

I provide marketing consultancy to a limited number of clients each month.

If you’d like support with your marketing strategy and implementation, let’s discuss how I might be able to help.

Find Out More Get In Touch

Sarah led a full review of Localz brand strategy and positioning working closely with our Marketing Director and executive team. Throughout the process Sarah was professional, efficient, great at quickly extracting useful and impactful insights and then communicating them in a manner that made them highly actionable. The influence and outcome of Sarah's work helped align our whole business from product development through to go to market and enabled us to step up the clarity of our communicationTim Andrew, Founder, Localz

Sarah is a fantastic thought partner, so creative and knowledgeable about getting one’s story and way of working polished up into a cogent brand. I looked forward to every time we met, and the work product that she turned around was on point. The structured process, including conversations that she guided us through helped me arrive at new understandings—AND appreciation—of my work. Quite empowering. I highly recommendSarah… and look forward to the next project can pull her into myself!Kit Jenkins, Leadership Coach

Sarah is an absolute joy to work with and so talented at what she does. She has great insight and intuition and the ability to draw information from you in an easy and supportive way. Sarah has the ability to define your brand in a way that truly reflects what you are trying to build, and provides a solid base from which to build and grow your business.Sally Bendtson, Founder & MD, Limelight HR

"I have known Sarah now for over 3 years & during that time she has worked for me on almost all of my brands – HD Brows, KB Pro, Karen Betts & Nouveau Skin Therapy. Sarah’s understanding of brands and brand strategy is exceptional. She has conducted several customer insight projects for me that added real value to our thinking and brand evolution. Sarah is also brilliant at supporting, encouraging and developing less experienced marketers. I have no hesitation in recommending Sarah to anyone"Karen Betts, CEO, Nouveau HD Beauty Group

Small Business Marketing Support: The SME Marketing Academy

Small Business Marketing Support & Training

The Affordable Alternative to Consultancy. The SME Marketing Academy is designed specifically for marketers working in small and medium-sized businesses.

Who It’s For

The Academy is a perfect fit if you are:

A marketing manager in an SME who wants a clear framework to follow
A solo marketer juggling multiple responsibilities and looking for structure
A business owner who manages marketing alongside other roles
A marketing executive who wants to build confidence and accelerate their career

What You’ll Get

Practical training you can apply straight away
Step-by-step guidance on planning and execution
Templates and tools to save time and reduce stress
Ongoing support to help you embed learning

With the SME Marketing Academy, you won’t just learn — you’ll implement.

Find Out More

"Sarah is an expert on brands, how to construct them and how to present them for maximum engagement. She is without a doubt one of the best marketers you will ever come across. I could not recommend Sarah more highly"Liz Davis, Owner, Cousins Davis

"Sarah is an excellent brand strategist. She has helped us to communicate exactly what we stand for and what we offer. She’s also a brilliant writer who can bring stories to life on our website in an ‘on-brand’ way (with one eye on optimising for search engines at the same time). The CB team love working with Sarah and we’re delighted to continue working with her as an extension of our team." Sam Briggs, Director, Clancy Briggs Cycling Academy

"We at the NPP Group worked with Sarah last year on our rebrand and really understanding the psychology behind our business and marketing. Understanding those connections and understanding our client base properly rather than just diving into the next marketing fad was 100% money and time well spent. If you’re thinking about improving your marketing I’d highly recommend working with Sarah on that plan and see where she can help you. Experience and knowledge like hers is hard to find."Mike Aspinall, Founder & CEO Northern Property Partners Group

Marketing Mentoring

My marketing mentoring slots are really popular. I have a limited number available each month.

Choose from two different packages – 90-Minute Strategy Intensive or The Strategic Marketer Blueprint.

We’ll discuss ALL the brand foundations and the important marketing building blocks.

If you have some training gaps I can provide you with access to The SME Marketing Academy materials as required.

Strategy Intensive The Strategic Marketing Blueprint

It was a pleasure working with Sarah on our brand archetype project. After interviewing various members of staff, Sarah got under the skin of the brand quickly, producing a comprehensive deck. This information has already proved invaluable in helping us shape our communication strategy and forms a vital part of our company brand pack. We look forward to working with Sarah again.Katie Sparrevohn, CEO AV Solutions Group

Fantastic set of sessions with Sarah establishing our Brand Archetype. Engaging and inclusive it presented our business in a way that we had never considered and highlighted things we do well but rarely if ever shout about. Highly knowledgeable around the topic I would have no hesitation in recommending Sarah to any of my clients and suppliers.Nigel Blake, Managing Director, Perfect Pitch Ltd

"Sarah took us through her tried and tested approach to understanding and building a brand which helped us shape our thinking and deliver a very good outcome. She led and interacted very positively with the Hexagon team and if you are looking to do the same should certainly speak with Sarah."Peter Ahye, CEO, Hexagon Consultants

Let's Explore What Support You Might Need

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I'm a Business Owner or Senior Leader I'm a Client-Side Marketer I'm an Agency Marketer or Consultant I'm Developing My Personal Brand

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Interesting in mentoring? Find out how I can support you and your team to become master marketers

1-2-1 Marketing Mentoring

A Selection of My Clients

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"Sarah has partnered with StrategiQ and myself on a number of projects and is a pleasure to work with. Sarah's knowledge and experience around brand and marketing strategy is industry leading. In addition her ability to lead projects and guide clients through the challenge of strategy and ensuring marketing actually works is world class."Andy Smith, CEO / Founder, StrategiQ

I have had the pleasure of working with Sarah on overhauling our entire marketing process and structuring a marketing plan for the new financial year, and I cannot recommend her highly enough. From the outset, Sarah was not only highly knowledgeable and professional but also incredibly encouraging and supportive. Her expertise in marketing strategies and trends was evident in every interaction, and she has made complex concepts easy to understand and implement.Emma Sherburn-Raithby, Marketing Manager, RSM Lining Supplies Global

We hired Sarah to work with us on our marketing planning. She guided us through the segmentation, targeting and positioning process, crafting a robust plan with a clear focus that promises to propel our business growth. Sarah's insights also included recommendations on team structure for in-house plan delivery. Working with Sarah was easy, and I recommend her services to anyone looking for a capable marketing consultant.James Middlehurst, Founder & MD, Kalm Kitchen

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