I’m reminiscing today – back to the Fairytales creative campaign I developed for ghd with RKCR/Y&R back in 2009. 🪄
I loved working on this campaign. 💜
It built on the brand promise of ‘You can do anything with your hair’ beautifully and perfectly encapsulated the key benefit of the brand – ghd giving women he confidence to play by their own rules. ✨
Testament to the creative genius of the team involved, I think the campaign idea really stands the test of time.
Filmed on location in Prague, it was freezing cold and little did I know I was actually 6 weeks pregnant with my first child during the shoot! 👶🏻
And incidentally, this campaign was developed off the back of ghd embracing brand archetypes.
It went on to be a hugely successful campaign delivering significant business benefit.
Rapunzel – GHD’s Twisted Fairytales TV ad from 2009
You can watch the Twisted Fairytales TV Ad over on You Tube.
Director: Eric Hillenbrand.
Creative Team: Adrian Lim / Steve Williams
Creative Director: Damon Collins
Agency: Rainey Kelly Campbell Roalfe Y&R
Year: 2009