Latest Brand & Marketing Insight

My thoughts on brands, marketing, sales & culture

The Marketing Power Hour

Marketing Support For Small Businesses

Marketing Support For Small Businesses Are you a small business owner who feels like they’re drowning in marketing? Chances are you’re also a wary of…

Published 27/05/23

What is Employer Branding?

What is Employer Branding? Just like relationships between people, if your brand isn’t clear about what it stands for, no one is going to be…

Published 23/05/23

The Ultimate Marketing Course For After Graduation

Do you need a marketing course for after graduation? The need for a marketing degree is a widely debated topic amongst marketers. Some favour learning…

Published 19/05/23

Why I created a marketing course for small business owners

Designing a marketing course for small business owners seemed like a no-brainer to me. I’ve been working as a marketer within SMEs for 25 years…

Published 01/05/23

Attract More Customers Using The 12 Brand Archetypes

What are the 12 Brand Archetypes? I believe that Brand Archetypes could be every marketer’s secret weapon. I’ve personally seen how powerful they can be…

Published 24/03/23

The SME Marketing Academy Is LIVE

The SME Marketing Academy is LIVE!

I’ve developed and launched The SME Marketing Academy to provide marketers in SMEs with consistent, friendly, professional support at an affordable price. Why am I…

Published 17/01/23

Funny Funnels

The Funny Thing About Funnels

Your sales forecast is down for next month. ☹️ Your sales team is telling you that there’s less business in the pipeline than the target…

Published 23/11/22

Marketers Don't Learn By Osmosis

Marketers No Longer Learn By Osmosis

At the start of my career, I learned so much by osmosis. The definition of ‘osmosis’ is: “the process of gradual or unconscious assimilation of…

Published 21/10/22

Net Promoter Score

Why You Should Be Tracking Your Net Promoter Score

The simplest and most under-rated brand health measure? ✔️ Net Promoter Score   In my experience, massively under utilised as a really helpful tool for…

Published 25/09/22

Working with Marketing Agencies

Working With Marketing Agencies Requires Work

Would you pay a window cleaner to come every month, but never check or notice if they actually visit? Would you just assume that they’d…

Published 22/08/22