The simplest and most under-rated brand health measure?
✔️ Net Promoter Score
In my experience, massively under utilised as a really helpful tool for marketers.
When I supported a large estate agent with marketing, they were all over this measure and tracked it monthly.
It gave them a pulse check on:
🟣 what customers were feeling
🟣 whether staff were living up to promises
🟣 whether they were trending up or down.
Mostly they were trending up. 📈
Largely because simply by tracking it monthly, they were automatically instilling a customer first mindset. 🧠
And the best thing?
It’s simple, free and easy to do in-house. 🤷🏻♀️
No expensive research fees required.
Are you tracking your Net Promoter Score?
