The Brief
The Hexagon team first met with me in August 2020 after they had embarked upon a new website project. The initial brief was to review the project and support with completion. However, after further discussion, we agreed to go through my full diagnostic programme in order to ensure clarity of their brand positioning.
The Output
- In-depth interviews with Senior Leaders in the Business
- Brand Diagnostic Questionnaire
- Analysis of Findings – Providing Insight & Themes for Consideration
- Archetype Definition
- Proposition Development
- Visual Identity Brief & Development
- Website Project Management
- Content Strategy
Visit the Hexagon website
The Archetype(s)
Hexagon leans on a subtype of the HERO archetypal family.
"Sarah took us through her tried and tested approach to understanding and building a brand which helped us shape our thinking and deliver a very good outcome. She led and interacted very positively with the Hexagon team and if you are looking to do the same should certainly speak with Sarah."Peter Ahye, CEO, Hexagon Consultants
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