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Clancy Briggs

The Clancy Briggs Cycling Academy is on a mission to get more kids on bikes. Co-owned by Ed Clancy OBE.

The Brief

The Clancy Briggs Team approached me in May 2020 to help them with brand and marketing strategy.

Having just launched the academy in January 2020, they were affected by the pandemic lockdowns and wanted my support in delivering consistent brand messaging to engage their target market in order to hit the ground running once restrictions were lifted.

The Output

  • Complete Archetype Analyis
  • Brand Bible
  • Values Development
  • Personality Traits
  • Social Media Strategy & Standards
  • Visual Identity Execution
  • Brand Management
  • Communications Themes
  • On-going support with content planning & delivery

The Clancy Briggs mission is something close to my heart – the idea that I can support them to get more kids active is something I’m very passionate about.

Supporting the brand through the Tokyo 2020 Olympics when Ed Clancy OBE was competing in the Team Pursuit was an exciting campaign to work on.

Visit the Clancy Briggs website



Ed Clancy OBE

The Archetype(s)

Clancy Briggs is an EXPLORER and INNOCENT brand.


Explorer & Innocent
"Sarah is an excellent brand strategist. She has helped us to communicate exactly what we stand for and what we offer. She’s also a brilliant writer who can bring stories to life on our website in an ‘on-brand’ way (with one eye on optimising for search engines at the same time). The CB team love working with Sarah and we’re delighted to continue working with her as an extension of our team." Sam Briggs, Director, Clancy Briggs Cycling Academy

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