The SME Marketing Academy is LIVE!

I’ve developed and launched The SME Marketing Academy to provide marketers in SMEs with consistent, friendly, professional support at an affordable price.

Why am I qualified to do this? 🤔

🟣 25 years as a marketer
🟣 Fellow of the Chartered Institute of Marketing & Chartered Marketer
🟣 Many years experience as a consultant to SMEs, fractional CMO
🟣 Currently mentoring junior marketers 1-2-1 in many SMEs
🟣 Ex-Global Brand Director at GHD (Grew the brand to £300m under PE investment)
🟣 Both in-house & agency experience
🟣 Both B2B & B2C experience
🟣 I’ve been in your position – no matter where you are on your marketing journey

Wondering what’s inside? 🤔

Wonder no more…here’s the lowdown: 😇

12 core modules – taking you through the fundamental principles of marketing:

1.  Market Orientation
2.  Intro to Research with Liz Davis
3.  Brand Basics
4.  Proposition Writing
5.  Archetypes & Brands – Part 1 & 2
6.  Other Brand Foundations
7.  Creating Your Brand Pack
8.  Category Creation
9.  Marketing Plan – The Basics
10.  Segmentation & Targeting
11.  Communications Planning
12.  Week One In A New Marketing Role

**Bonus Materials**

✔️ Webinar: How SMEs Can Avoid The Biggest Marketing Mistakes
✔️ Brand Archetypes Language Inspiration
✔️ Brand Archetypes Quiz

**Tips From The Experts**

✔️ Dave Harland‘s Dead Easy Guide To Writing About Your Business Better
✔️ The Role of Telemarketing in an Increasingly Digital World – Nigel Blake, Perfect Pitch
✔️ Media Planning & Buying with Bridget Moore, Alchemy Media
+ more coming soon!

**Monthly Q&A with me**

No questions are off limits!

Upcoming dates:
📅 21st February 2023
📅 22nd March 2023
📅 20th April 2023

PLUS new content and lessons added EVERY month.

Monthly cost £100 + VAT.

Find Out More