I’ve developed and launched The SME Marketing Academy to provide marketers in SMEs with consistent, friendly, professional support at an affordable price.
Why am I qualified to do this? 🤔
🟣 25 years as a marketer
🟣 Fellow of the Chartered Institute of Marketing & Chartered Marketer
🟣 Many years experience as a consultant to SMEs, fractional CMO
🟣 Currently mentoring junior marketers 1-2-1 in many SMEs
🟣 Ex-Global Brand Director at GHD (Grew the brand to £300m under PE investment)
🟣 Both in-house & agency experience
🟣 Both B2B & B2C experience
🟣 I’ve been in your position – no matter where you are on your marketing journey
Wondering what’s inside? 🤔
Wonder no more…here’s the lowdown: 😇
12 core modules – taking you through the fundamental principles of marketing:
1. Market Orientation
2. Intro to Research with Liz Davis
3. Brand Basics
4. Proposition Writing
5. Archetypes & Brands – Part 1 & 2
6. Other Brand Foundations
7. Creating Your Brand Pack
8. Category Creation
9. Marketing Plan – The Basics
10. Segmentation & Targeting
11. Communications Planning
12. Week One In A New Marketing Role
**Bonus Materials**
✔️ Webinar: How SMEs Can Avoid The Biggest Marketing Mistakes
✔️ Brand Archetypes Language Inspiration
✔️ Brand Archetypes Quiz
**Tips From The Experts**
✔️ Dave Harland‘s Dead Easy Guide To Writing About Your Business Better
✔️ The Role of Telemarketing in an Increasingly Digital World – Nigel Blake, Perfect Pitch
✔️ Media Planning & Buying with Bridget Moore, Alchemy Media
+ more coming soon!
**Monthly Q&A with me**
No questions are off limits!
Upcoming dates:
📅 21st February 2023
📅 22nd March 2023
📅 20th April 2023
PLUS new content and lessons added EVERY month.
Monthly cost £100 + VAT.