Brand Training & Coaching

Find out how my brand training & coaching could transform your understanding of brand planning AND transform your business success.

Brand Strategy Training

After 20 years working as a senior marketing professional – hiring, firing, training, reviewing, building and growing marketing teams – I know how even the most talented marketers don’t always have the best understanding of how to develop brand strategy to build a brand for success.

Marketing activity needs to happen in the correct order.

There are no shortcuts!

  1. Diagnosis (This is where all the best marketers start, no matter what the business or brand)
  2. Strategy (This only comes together once the Diagnosis is done)
  3. Execution (Unfortunately, this is where most marketers get stuck, without having completed steps 1 and 2)

Can you answer yes to any of the below questions?

  • Are you a senior leader in a business where marketers tend to jump straight to tactics?
  • Are you a marketer who has become so wrapped up in the changes and advancements in marketing communications methods over the last 10 years that your ‘Diagnosis & Strategy‘ muscles are a little out of shape?
  • Are you a junior marketer who’s ready to earn your strategic marketing stripes?

If the answer is yes to any of these questions, you need to keep reading to find out how my brand training courses could transform your understanding of brand planning AND transform your business success.

Read on to find out more about my brand training courses.  Or hit the button to understand more about my 1-2-1 coaching packages.

Book 1-2-1 Coaching

Brand DISCOVERY Training

Brand Discovery LIVE – next start date 22nd September 2022

**Upskill Your Team Through Online Training**

**Ensure All Team Members Have The Same Understanding of Brand**

**Establish A Solid Plan To Grow Your Brand & Business**

My online ‘Brand Discovery’ LIVE course takes you through my strategic brand planning process step by step.

Students join me in the virtual classroom to complete 10 modules covering:

  1. Brand Basics & Planning
  2. Brand Diagnosis & Proposition Writing – Part 1
  3. Brand Diagnosis & Proposition Writing – Part 2
  4. Archetypes & Brands
  5. Trying on Identities
  6. Values, Vision, Mission & Purpose
  7. Brand Strategy & Brand Models
  8. Target Audience Vs Personas
  9. Introducing Comms Planning
  10. Creating Your Brand Pack

Course Price: £1,250 + VAT per person

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"Sarah is an expert on brands, how to construct them and how to present them for maximum engagement. She is without a doubt one of the best marketers you will ever come across. I could not recommend Sarah more highly"Liz Davis, Owner, Cousins Davis
"Sarah's expertise paired with her valuable insight helped progress, clarify and cement A&O IT Group's brand strategy. Taking a cross-section of our business Sarah ran a series of focused interviews and questionnaires which provided a much deeper level of insight than we've ever had before. The next part of the project was focused around evolving our company mission, vision & values and brand archetypes. When it comes to brand archetypes, Sarah's knowledge is second to none."Hilary Allen, Head of Marketing, A&O IT Group
"Sarah's knowledge and industry experience makes her a natural leader and mentor, with her attention to strategic business objectives being at the forefront of any team's objectives."Laura Robinson, Owner, Laura Robinson PR

Discover Your Brand Advantage & Transform Your Business

My brand training & coaching will take you on a journey from the beginning. Together we'll journey step by step through the brand planning process.

Affordable Marketing Support & Training for SMEs.

If you’re struggling to set the right foundations for your brand, or you're fed up with brand messages not landing with impact, it's time for my help! We'll cover all the important principles in a 2 hours session with a 45 minute follow up 6 weeks later.

Not sure whether training or coaching is best for you?

Then let’s have a chat about it!  You can either send me an email or click the button below to go to my contact form.

Contact Sarah


Let's keep in touch - I have LOADS to tell you about brand planning, brand archetypes & how to make more money! I will never share your details with third parties and you can unsubscribe at any time.