SME
Marketing
Academy
Affordable Marketing Support & Training for SMEs.
Brand Strategy Training
After 20 years working as a senior marketing professional – hiring, firing, training, reviewing, building and growing marketing teams – I know how even the most talented marketers don’t always have the best understanding of how to develop brand strategy to build a brand for success.
Marketing activity needs to happen in the correct order.
There are no shortcuts!
- Diagnosis (This is where all the best marketers start, no matter what the business or brand)
- Strategy (This only comes together once the Diagnosis is done)
- Execution (Unfortunately, this is where most marketers get stuck, without having completed steps 1 and 2)
Can you answer yes to any of the below questions?
- Are you a senior leader in a business where marketers tend to jump straight to tactics?
- Are you a marketer who has become so wrapped up in the changes and advancements in marketing communications methods over the last 10 years that your ‘Diagnosis & Strategy‘ muscles are a little out of shape?
- Are you a junior marketer who’s ready to earn your strategic marketing stripes?
If the answer is yes to any of these questions, you need to keep reading to find out how my brand training courses could transform your understanding of brand planning AND transform your business success.
Read on to find out more about my brand training courses. Or hit the button to understand more about my 1-2-1 coaching packages.
Brand DISCOVERY Training
Brand Discovery LIVE – next start date 22nd September 2022
**Upskill Your Team Through Online Training**
**Ensure All Team Members Have The Same Understanding of Brand**
**Establish A Solid Plan To Grow Your Brand & Business**
My online ‘Brand Discovery’ LIVE course takes you through my strategic brand planning process step by step.
Students join me in the virtual classroom to complete 10 modules covering:
- Brand Basics & Planning
- Brand Diagnosis & Proposition Writing – Part 1
- Brand Diagnosis & Proposition Writing – Part 2
- Archetypes & Brands
- Trying on Identities
- Values, Vision, Mission & Purpose
- Brand Strategy & Brand Models
- Target Audience Vs Personas
- Introducing Comms Planning
- Creating Your Brand Pack
Course Price: £1,250 + VAT per person
Discover Your Brand Advantage & Transform Your Business
My brand training & coaching will take you on a journey from the beginning. Together we'll journey step by step through the brand planning process.
Brand
Coaching
1-2-1
If you’re struggling to set the right foundations for your brand, or you're fed up with brand messages not landing with impact, it's time for my help! We'll cover all the important principles in a 2 hours session with a 45 minute follow up 6 weeks later.
Not sure whether training or coaching is best for you?
Then let’s have a chat about it! You can either send me an email or click the button below to go to my contact form.