The EXPLORER
The EXPLORER archetype is perfect for brands that promise the joy of discovery – perhaps through travel or even through armchair adventures.
Famous EXPLORER characters include Indiana Jones, The Goonies, Dr Who.
If your business helps people feel free or is pioneering in some way, then the EXPLORER archetype could be a good fit for your brand.
The EXPLORER archetype is often associated with products that are rugged, outdoorsy or for use in dangerous situations.
Brands who adopt the EXPLORER archetype may offer a product that can be used ‘on the go’.
If you provide your customers with a way to express their individuality or your organisation has an EXPLORER culture, you should read on.
The Explorer - Key Facts
Motto
Don’t fence me in
Also Known As
Adventurer, Pioneer, Seeker
Why People Love You
They love to live vicariously through you. You make them feel alive
Goal
To find out who you are by exploring the world around you
Human Desire
Freedom
Brand Values
Discovery, Curiosity, Individuality
Brand Behaviours
Restless quest for discovery, providing an escape from boredom & routine
Brand Characteristics
Spontaneous, Daring, Adventurous, Curious, Courageous, Individualistic, Confident, Resourceful
Famous EXPLORER Brands
THE NORTH FACE: “Provide the best gear for our athletes and the modern day explorer, support the preservation of the outdoors, and inspire a global movement of exploration.”
LAND ROVER: “We unite vehicle and driver with adventure, bringing them together to take things further.”
Related Archetypes
Archetypes which also have Independence as their human driver – INNOCENT & SAGE.
The OUTLAW archetype could be quite complimentary for EXPLORER brands who seek freedom with a bit of a rebellious streak.
Want to know more about the EXPLORER archetype?
Access everything you could possibly need to know about the EXPLORER, including swipeable ideas for your brand, with my EXPLORER Brand Mastery course – COMING SOON!