The SAGE
SAGE brands often promote continuous learning. The SAGE is concerned with knowledge, research and expertise.
Famous SAGE characters include Dumbledore, Gandalf, Aslan, Sherlock Holmes and Rufus from Bill & Ted’s Excellent Adventure.
If your business encourages its customers or clients to think, then the SAGE archetype might be a good match for you.
The SAGE archetype is typically relevant when the quality of the brand is clearly supported by hard data and facts
Brands who adopt the SAGE archetype may have made a scientific breakthrough or they may be institutions which promote learning and knowledge.
Typically, brands who embody the SAGE archetype are often moderately or high priced.
The Sage - Key Facts
Motto
The truth will set us free
Also Known As
Detective, Mentor, Shaman, Translator, Expert, Teacher, Thinker
Why People Love You
They can come to you for answers when they have questions
Goal
To use intelligence to understand the world
Human Desire
Understanding
Brand Values
Accuracy, Scientific, Logic, Education & Learning
Brand Behaviours
Seeks knowledge & information, understands thinking processes
Brand Characteristics
Thought leadership, Wisdom, Research based, Genius, Analytical
Famous SAGE Brands
HARVARD: “The mission of Harvard College is to educate the citizens and citizen-leaders for our society. We do this through our commitment to the transformative power of a liberal arts and sciences education.”
TED: “TED is a global community, welcoming people from every discipline and culture who seek a deeper understanding of the world. We believe passionately in the power of ideas to change attitudes, lives and, ultimately, the world.”
Related Archetypes
Archetypes which also have Independence as their human drivers – EXPLORER & INNOCENT.
Want to know more about the SAGE archetype?
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