After a successful 10 week run earlier this year, I’ve re-opened enrolment for my Brand Discovery LIVE 10-week course! If you want to… *Upskill Your…
Published 25/05/22
Marketers! Know Your Numbers!
Here’s the No.1 question I ask all my new coaching clients. ⬇️ ⬇️ ⬇️ What are the most important numbers in your business❓❓ Often, the…
Published 15/04/22
Brand Building Is Not Optional
Brand building is not optional. For those at the back who might not be listening…👂 📣📣📣 Brand building is NOT a nice to have! Without…
Published 28/03/22
I Don’t Have Time For Brand Planning – I’m Running A Start Up!
I don’t have the time for brand planning ⏰ – I’m running a start up. Sound familiar? 🤷🏻♀️ If you’re the owner of a start-up or…
Published 18/03/22
Is Your Brand Story a Bestseller?
Is your brand story a bestseller? 📚 We are 22 x more likely to connect with a story than a fact. Whatever your business –…
Published 16/02/22
My Favourite TV Campaign
I’m reminiscing today – back to the Fairytales creative campaign I developed for ghd with RKCR/Y&R back in 2009. 🪄 I loved working on this…
Published 31/01/22
Employer Brand Vs External Brand
What’s the difference❓❓❓ There isn’t one! You need to think about them as being one and the same thing. You have two significant financial assets…
Published 31/01/22
I Don’t Want My Website On Google
‘I’d like a new website, but I don’t want people to be able to find it on Google’. When was the last time you heard…
Published 02/11/21
Why is Customer Insight important for Brand Management?
Can you imagine if a CFO or Head of Finance just made figures up as they went along? That would surely lead to financial doom!…
Published 20/10/21
8 Brand Strategy Myths
During any brand strategy work I always insist on speaking with a number of different individuals within an organisation – not just the marketing team….
