Why is Customer Insight important for Brand Management?
Can you imagine if a CFO or Head of Finance just made figures up as they went along? That would surely lead to financial doom!…
Published 20/10/21
8 Brand Strategy Myths
During any brand strategy work I always insist on speaking with a number of different individuals within an organisation – not just the marketing team….
Published 05/10/21
The Purpose of Brand Purpose
I speak to all my clients about *Brand Purpose*. Very often, I discover that their whole reason for being has somehow become lost in the…
Published 20/09/21
Have You Clearly Defined Your Brand Values?
Have you clearly defined your brand values? Brand & business values should be one and the same thing – to have different values for your…
