The Purpose of Brand Purpose

I speak to all my clients about *Brand Purpose*.

Very often, I discover that their whole reason for being has somehow become lost in the day to day. ๐Ÿคท๐Ÿปโ€โ™€๏ธ

Can you honestly say that your staff know why they get out of bed every day? ๐Ÿ›๏ธ

If the answer is to make sure they get paid, then you’re looking at this all wrong! Paying people a salary is a hygiene factor. Everyone goes to work to earn money, that’s a given.

But the most successful brands are the ones who can mobilise their whole team behind a common purpose, a goal bigger than themselves, something that has meaning.

I know what you may be thinking…This sort of lofty ideal is reserved for charities, environmentalists and those working in healthcare. But you couldn’t be more wrong.

I’ve recently worked with clients to mobilise their teams around an exciting brand purpose in the following industries:

โœ… Beauty
โœ… Fashion
โœ… Property
โœ… Finance

Yes! Even estate agents, despite the stereotypical press, can have a higher purpose!

And let me tell you, when you discover it, get everyone in your business excited by it and start using it to transform your brand positioning, it’s like dynamite for business growth ๐Ÿงจ

Have you managed to create a movement in your business around a common, meaningful brand purpose?

Are your staff clear about why they get out of bed every day?

If the answer is ‘no’ don’t put this off any longer – there is a genuine purpose of brand purpose – and it will transform your business.


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